Sunday, November 11, 2007

Citibank

An example of dual coding theory that I noticed was on a TV commercial for Citibank. The commercials are actually really funny. They are about identity theft and how Citibank can protect you against this. The commercials are funny senario about someone that has encountered identity theft. For example Pam is a stay at home mom that takes her kids to soccer practice, has PTA meetings and enjoys playing in the local park with her kids. Her credit card has been stolen and someone has bought outrageous things like Harley-Davidson Bike parts, leather chaps, and spent two hundred dollars on a tattoo. The commerical is Pam sitting in her living room, with her kids running around her but as she explains what happend, it is the voice of Butch the Harley rider that is coming from her mouth. This is example of dual coding theory because the image that you see of a house-wife sitting in her living room with her kids, but her voice is Butch that has stolen her identity. Citibank does a great job of grabbing the viewer attention by having a different voice come from a character that wouldn't have that image or voice. Using dual coding in this way of imaging to verbal connection is creative and funny. I'm sitting in the library and haven't seen one of these commercials in a long time but still remember what the name of the bank was that does these commericals.

Sunday, November 4, 2007

Group work

I have had many group projects that I have had to do while being at Clemson but I will say that this has been the best experience so far. Everyone in my group has been willing to contribute, flexible with times, worked hard on their assigned work, and been fun to be with. The biggest thing that I have learned and gained more experience in is deligating work. Coming up with a colaborative plan of what we wanted the proposal to look like and then dividing up the work was an important part of the process. There really hasn't been any miscommunications thus far. Everyone in the group was really good about responding to emails and letting others know if they weren't going to make it to a meeting. We kept each other updated and revised each others work. The most successful thing about our group is that we all have different strenghts. We have a great writer, a person good at design, a person great with grammar, and someone that is a communicator. All of these elements brought together make us a great group that has little to no issues.